CLIENT
Sagami Rubber Industries Co., Ltd.
Act of Love
2016
Sagami Rubber Industries Co., Ltd.
Act of Love
2016
CONCEPT
"Act of Love" is a brand campaign built around three main pillars: a comprehensive animal courtship behavior encyclopedia, a website based on that encyclopedia, and a video production. I was primarily responsible for the core concept, planning, art direction, and design. Additionally, I supervised the editing, copywriting, and writing for the encyclopedia, as well as the spatial design for the exhibition at Hillside Terrace.
Animal courtship has been a thematic subject I have studied for over ten years since my student days. All creatures engage in reproductive behaviors, and the courtship behaviors that precede them are incredibly dramatic and fundamentally tell the story of biological origins.
This primal theme became a strong brand concept when developing the campaign, which received high praise at international awards such as D&AD.
The world’s first courtship encyclopedia, supervised by experts, was not just a temporary campaign; it was widely distributed to various libraries and schools around the world, including the British Library in the UK, and continues to live on today.
"Act of Love" is a brand campaign built around three main pillars: a comprehensive animal courtship behavior encyclopedia, a website based on that encyclopedia, and a video production. I was primarily responsible for the core concept, planning, art direction, and design. Additionally, I supervised the editing, copywriting, and writing for the encyclopedia, as well as the spatial design for the exhibition at Hillside Terrace.
Animal courtship has been a thematic subject I have studied for over ten years since my student days. All creatures engage in reproductive behaviors, and the courtship behaviors that precede them are incredibly dramatic and fundamentally tell the story of biological origins.
This primal theme became a strong brand concept when developing the campaign, which received high praise at international awards such as D&AD.
The world’s first courtship encyclopedia, supervised by experts, was not just a temporary campaign; it was widely distributed to various libraries and schools around the world, including the British Library in the UK, and continues to live on today.
STAFF
Production: Atsuki Yukawa
Creative Direction: Koichiro Tanaka
Project Director: Hideaki Oki
Planning/Art Direction/Editing: Chieko Zaitsu
Editorial Production: Soken Ito
Writing: Keiko Kamijo, Shogo Kawabata,
Toshiya Muraoka
Web Director: Yusuke Kitani
Editing: Naoki Takahashi, Miki Miyahara,
Ako Tsunematsu, Tomoko Ogawa
Copywriting(Statement): Kanako Ishioroshi
Web Design: Atsushi Hashimoto
Book Design: Chieko Zaitsu, Kei Ishimaru
Photography: Hiroshi Manaka
Production: Atsuki Yukawa
Creative Direction: Koichiro Tanaka
Project Director: Hideaki Oki
Planning/Art Direction/Editing: Chieko Zaitsu
Editorial Production: Soken Ito
Writing: Keiko Kamijo, Shogo Kawabata,
Toshiya Muraoka
Web Director: Yusuke Kitani
Editing: Naoki Takahashi, Miki Miyahara,
Ako Tsunematsu, Tomoko Ogawa
Copywriting(Statement): Kanako Ishioroshi
Web Design: Atsushi Hashimoto
Book Design: Chieko Zaitsu, Kei Ishimaru
Photography: Hiroshi Manaka