CLIENT
Decencia
Brand Book＆Postcard
2018
Decencia
Brand Book＆Postcard
2018
CONCEPT
An internal brand book produced for staff. It aims to convey the brand’s philosophy to every member as part of internal training, detailing Decencia’s history and thinking, and the key technologies behind the products—essential knowledge for all staff. It also includes a dictionary feature for quick reference of difficult technical terms. The illustrations use photography to depict the products’ textures and the ingredients used. Sized to fit in the hand and highly portable, it allows all employees to refer to the brand’s roots at any time, with a binding quality designed for long-lasting use as a cherished, enduring brand tool.
An internal brand book produced for staff. It aims to convey the brand’s philosophy to every member as part of internal training, detailing Decencia’s history and thinking, and the key technologies behind the products—essential knowledge for all staff. It also includes a dictionary feature for quick reference of difficult technical terms. The illustrations use photography to depict the products’ textures and the ingredients used. Sized to fit in the hand and highly portable, it allows all employees to refer to the brand’s roots at any time, with a binding quality designed for long-lasting use as a cherished, enduring brand tool.
STAFF
Creative Director: Yu Kimoto
Art Director: Chieko Zaitsu
Photographer: Philippe Fragnièr
Producer: Tatsuro Aono
Printer: Tomomichi Ohno
Creative Director: Yu Kimoto
Art Director: Chieko Zaitsu
Photographer: Philippe Fragnièr
Producer: Tatsuro Aono
Printer: Tomomichi Ohno