CLIENT
Shiseido Creative

Campaign Visuals
2025 A/W
CONCEPT
NOUI is a cosmetics brand from Shiseido, founded in 1976. I served as the art director for the 2025 Autumn/Winter campaign.

STAFF
Creative Director: Rie Sakai (SHISEIDO CREATIVE)
Art Director: Chieko Zaitsu
Copywriter: Ritsuko Nakashima
Account Director: Yasutsuki Kagashima (SHISEIDO CREATIVE)
Account Exective: Kazumi Yasumura (SHISEIDO CREATIVE)
Casting: Keiko Watanabe (SHISEIDO CREATIVE)
Make Up Artist: Nobuko Yamada (SHISEIDO)
Hair: Yuko Terada (SHISEIDO)
Photographer (Product): Philippe Fragnièr
Photographer (Product): Motoki Nihei
Photographer (Model): Hiroshi Manaka
Retocher (Product): Kazuyo Oi
Production (Product): Tatsuro Aono
Prop Stylist: Nazuna












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© 2026 Chieko Zaitsu / 財津智英子